Brooks Brothers has dressed generations of families, prominent and less famous, as well as political leaders, Hollywood legends, sports greats and military heroes.

Generations of Astors, Goulds, Vanderbilts and Rockefellers have shopped at Brooks Brothers. Five generations of Morgans, including J.P. himself, were attended by the same salesman, Frederick Webb, who worked at the store for some 65 years. After completing his first expedition to the South Pole, Admiral Richard E. Byrd wired Brooks to make him the appropriate dress uniforms to be ready for his first public appearance. When aviator Charles Lindbergh landed in Paris without luggage after his historic trans-Atlantic flight, Ambassador Myron T. Herrick loaned him a Brooks Brothers suit. Upon his return to the United States, Lindbergh was welcomed to New York by the greatest ticker-tape parade in the city's history. The custom clothing department at Brooks Brothers worked all night making the suit which Lindbergh wore that day.