Brooks Brothers has dressed generations of families, prominent and less famous, as well as political leaders, Hollywood legends, sports greats and military heroes.

At his second inauguration, Abraham Lincoln wore a magnificent coat specially crafted for him by Brooks Brothers. Hand stitched into the coat's lining was an intricate design featuring an eagle and the inscription, "One Country, One Destiny." Sadly, it was also the coat Lincoln was wearing when he was assassinated at Ford's Theater. Ulysses S. Grant began his association with Brooks Brothers during the Civil War, when he ordered tailored uniforms for the Union officers. Theodore Roosevelt wore a Brooks Brothers military uniform in his famous march up San Juan Hill. Herbert Hoover preferred Brooks Brothers henley undershirts. Franklin D. Roosevelt was frequently seen in a great cape specially made by Brooks Brothers for the U.S. Navy. John F. Kennedy popularized Brooks Brothers' fashionable two-button suit when he wore it at his inauguration. Two-button Brooks suits were also favored by Gerald Ford and George H.W. Bush. No pun intended, but Richard Nixon was an admirer of the "Brooksgate" clothing collection, a special tailored line designed for the young executive. Bill Clinton has been seen sporting Brooks Brothers casual wear, including a leather bomber jacket he wore the day following his election as President in 1992.