LONDON GENTLEMEN
Five fashion influencers show us how they style their Brooks Brothers Icons
Representing quintessential American style, Brooks Brothers icons have a unique history and heritage. Their enduring quality and distinctive details have made them the building blocks of refined wardrobes around the world. Here, we celebrate five Brooks Brothers icons and the style influencers who wear them. Their portraits were captured by men’s street-style photographer and blogger Jonathan Daniel Pryce, aka Garçon Jon.
Mark Hunter
Programme Director—London Youth Rowing Inspirational/Motivational Speaker
The Repp Stripe Tie
BB: What’s your impression of the Brooks Brothers brand?
MH: I’ve known how iconic it is by the number of American presidents who have worn it,
yet I’m fairly new to wearing the brand.

BB: How does the icon you chose relate to your profession or lifestyle?
MH: As a former athlete and as Programme Director at London Youth Rowing, I attend a lot of business and charity functions, where I get the opportunity to dress up in a suit or black tie. I was excited to try new colours and patterns with the Repp Stripe tie collection. I was also excited to tie a bow tie properly for the first time. BB: Why did you choose this location for your portrait?
MH: Most of my life has been around the river for work or exercise. Henley-on-Thames is a very special place for me. Most of my training took place at the Leander Club in my journey to reach the Olympics and eventually become an Olympic champion. The Leander Club has a link with Brooks Brothers, as both were established in 1818, so both will have a significant anniversary celebration in 2018.
BB: How do you see the iconic product you’re wearing? Would you call it classic or contemporary?
MH: I see it as something I’ll be wearing at this year’s Henley Royal Regatta. I think it has a classic look with a contemporary edge.
DARREN KENNEDY
Fashion Journalist and Presenter
the chino trousers
BB: What’s your impression of the Brooks Brothers brand?
DK: My first encounter with Brooks Brothers was during my first trip to New York City. As a 15-year-old in the Big Apple for the first time, I was mesmerized by everything. I was with my older brother, who was on a mission to find something to wear for his graduation. He wanted it to be something no one else would have at home, and at the time, Brooks Brothers wasn’t stocked anywhere in Ireland. I was so impressed with the history and character of the store—and, of course, the clobber.
BB: How does the icon you chose relate to your profession or lifestyle?
DK: My work involves television and style, so it’s important to me that even on days when I’m not working, I still make somewhat of an effort. These slim-cut chinos are the cornerstone of a great dressed-up, dressed-down look. BB: Why did you choose this location for your portrait?
DK: There’s something about the area around Commercial Street and Spitalfields Market that I’m drawn to. It’s that mix of old-world meets modern. One minute you could be in front of a contemporary store, then turn a corner and you’re on a street that feels like something out of a Charles Dickens novel. The Hawksmoor is a favourite haunt, great for a cure of a Sunday afternoon.
BB: Would you consider this icon a classic, or is it contemporary?
DK: I’d call it contemporary-classic. Keeping the look tonal in navy makes it easy-wearing yet polished. But on a different occasion, I could wear the chinos to anchor a more colourful outfit. In that sense, they’re a useful wardrobe staple.
ALEX MOLIMARD
Head of Development, Premium and Luxury Eyewear Brands
The Tartan Blazer
BB: What’s your impression of the Brooks Brothers brand?
AM: Brooks Brothers embodies a new kind of modern masculinity based on timeless and iconic pieces. It’s a rediscovery rather than an innovation—a look at the modern world through the steamed-up monocle of a more refined age. The collections offer a wardrobe without dogmatisms, a way of reconciling old-fashioned and modern expectations of manliness.

Years ago I bought my first Brooks Brothers: a blue tuxedo. I had this black-tie event, and I was not feeling black at all, so I walked into the store on Regent Street and saw this blue tuxedo, and I was like, I want it! The thing is, I have a beard, so when I’m wearing black, I feel like a priest, and that’s too serious.

BB: How does the icon you chose relate to your profession or lifestyle?
AM: I am attentive to finishes, fabrics—the feelings that the items send me through their touch, their naturalness. My signature uniform consists of a pair of thick-framed specs, an overgrown beard and a tailored blazer. I describe my look as paradoxically classic.

Tartan, flannel and seersucker are my favourite fabrics, but not necessarily together. Summer or winter, you’ll rarely see me around without a tailored jacket. I was, quite literally, born with a jacket.
BB: Why did you choose this location for your portrait?
AM: I tend to gravitate towards the very old-looking shops, as I see shopping as treasure hunting.
BB: How would you describe the style of the icon you’re wearing?
AM: Sophisticated, traditional and practical, it is a synonym for eternal elegance and romantic classicism. I always say that we could shop in our own closets for years. I try to have an essential wardrobe, with some must-have garments representing contemporary excellence. The blazer is, therefore, a key part of my closet. The fewer elements you have at your disposal, the more you’re forced to act imaginatively.
MR. NATTY
Barber and Entrepreneur
The Oxford Button-Down Shirt
BB: What’s your impression of the Brooks Brothers brand?
MN: I collaborated with Brooks Brothers for an event—I set up my barbershop in the London store. Everyone looked rather fetching afterward.
BB: How does the icon you chose relate to your profession or lifestyle?
MN: The oxford button-down shirt I chose is an item that one can wear in smart surroundings (at work, for example) or driving a boat in the Mediterranean Sea wearing a pair of shorts. BB: Why did you choose this location for your portrait?
MN: I lived on London canals for a few years, chugging up and down. The canal is very close to my heart. I had some great times showing my wife the hidden London sights before we got married.
BB: How would you describe the style of the icon you’re wearing?
MN: I would say it’s an extremely versatile garment that every gentleman should have in his wardrobe arsenal. It works well when you’re wearing a suit or even with jeans.
SCOTT FRASER SIMPSON
Designer (Scott Fraser Collection) and Vintage Clothing Collector & Dealer
the navy blazer
BB: What’s your impression of the Brooks Brothers brand?
SFS: I first heard of Brooks Brothers when I was about 16. I started getting into the ’60s Ivy League American look, and Brooks Brothers seemed to be the brand to know—actually, the only one, at that.
BB: How does the icon you chose relate to your profession or lifestyle?
SFS: Brooks Brothers is a staple of my wardrobe and has been for some time, so this jacket sits perfectly with what I wear. Soft tailoring on the jacket, 3/2-button-roll jacket, with a quality cut that’s timeless. For me, Brooks Brothers is synonymous with classic Ivy League style and culture, which is something I’m really interested in. I normally wear quite a lot of checks and striped pieces, so for a while now I’ve been on the lookout for a versatile navy blue blazer so that I can marry up other parts of my wardrobe. BB: Why did you choose this location for your portrait?
SFS: I spend a lot of time on my scooter around London. I like the grand buildings and older architecture around this area, so I thought it a good place to have the picture taken. I’ve got so many other favourite places in London; it was really hard to pick out just one.
BB: Classic or contemporary—which best describes Brooks Brothers icons?
SFS: I think Brooks Brothers finds that perfect balance between classic and contemporary. I’d say most of the pieces are timeless, so really it’s down to the person who’s wearing the piece to make it into what they want. What it will never look is dated.