Celebrating 125 Years of the Button-Down Collar Shirt

The button-down collar shirt was a game changer when we introduced it over a century ago. To celebrate, we asked some of our favorite game changers to share what inspires them.

Shop The Shirts

Portraits & Interviews

A Brief History of the Original Polo® Button-Down

In 1900, Brooks Brothers changed the course of fashion history by inventing the button-down collar. John Brooks, the grandson of our founder, Henry S. Brooks, observed a polo match in England in 1896, where players pinned down their collars to prevent flapping during play. He was inspired, and a few years later a fashion innovation was officially born: the “Original Polo® Button-Down,” that would become the definitive modern button-down shirt. True icons endure over time. Innovative over a century ago, still modern today. There are other shirts, but there’s only one authentic button-down collar by Brooks Brothers.

Shop Button-Downs

The Anatomy of an Icon

There’s no shirt like a Brooks Brothers Shirt—the excellence is in the details.

Shop All Shirts

Read the Full Interviews

The Women’s Shirt Shop

Borrowed from the boys. Our Women’s Collection was developed by popular demand: women had been shopping in the boys’ department of our stores since the early 1900s. This both flummoxed and inspired our executives, who in 1949 partnered with Vogue to launch our first official women’s item: a pink button-down Oxford. A whole new perfect shirt was born.

Shop Women

Our Creative Director, On The Button-Down Collar

“The button-down collar shirt is such a fundamental element of menswear that it’s hard to imagine a time that it didn’t exist. But like many things in our life that we take for granted, someone had to invent it, and in this case it was Brooks Brothers. The collar’s original ‘function’ (keeping your collar from flapping into your face while playing polo) is no longer the point, and what we’re left with is the perfect collar with that elegant signature roll and real substance, especially when it’s made up in true oxford cloth—the classic OCBD. Its proprietary magic trick is how it sits as beautifully under a jacket with a tie as it does straight from the dryer on its own, perfectly straddling formal and casual like nothing else. This shirt also single-handedly inspired Brooks Brothers’ entire women’s department in the 1940s when someone very smart noticed that women made up a big portion of its fan base. Of the many things invented by Brooks Brothers, none deserve icon status more than this, and I’m glad we’re celebrating it this year. It’s crazy the difference two little buttons make.—Creative Director Michael Bastian.